Letícia Marins Cruz da Cunha
Oi! I’m Letícia, an Art Director and Graphic Designer, passionate about bringing ideas to life.
Born and raised in Recife, Brazil, I’m now exploring the world, having Toronto, Canada, as my first stop. I thrive on developing strong ideas and crafting structured plans to turn visions into reality, always balancing creativity with strategy.
When I’m not designing, you’ll find me playing the keyboard and ukulele or spending time with my dog, Charlie.
I have a deep love for storytelling—especially through film. My favorite movie is Inside Out, and I even have a tattoo inspired by it! Bing Bong is my favorite character, and I can recite every line in English, Portuguese and French!
The movie’s message sticks with me: you don’t have to be at your best all the time—every emotion has its place, and that’s what makes life meaningful.
I always knew I wanted to study abroad, but it wasn’t until my senior year of high school that I decided to pursue advertising. One thing led to another, and now I’m a proud Advertising & Graphic Design alumna from Humber Polytechnic, where I graduated with honours. I gained a strong foundation in visual communication, branding, and multimedia design, along with hands-on experience through projects for real clients and fieldwork.
My first job was as a barista at Le Gourmand. If you’re ever in the mood for coffee, I can almost make latte art! It was there that I developed a strong work ethic, consistently delivering high-quality products and services.
As part of my program, I was lucky enough to experience being a part of UNSGND for my internship as a Jr. Art Director, where I was mentored by Andre Singh and Dymika Harte, an incredible opportunity for my growth as a designer. During my time there, I produced UX/UI design, print, and brand identity work, often within a 48-hour turnaround. I also had the chance to pitch a brand identity and digital strategy to a client for a new business, and I helped establish brand guidelines to ensure consistent visual identities across marketing materials.
My Skills
- Art Direction & Visual Design – I love bringing ideas to life with visual concepts that not only look great but also connect with people.
- Graphic Design – Whether it’s logos or marketing materials, I focus on creating designs that make an impact and tell a story.
- Brand Strategy – I enjoy helping brands define who they are and what they stand for so their message truly resonates with the audience.
- Typography & Layout – It’s all in the details for me, choosing the right fonts and arranging everything to ensure it’s clear and visually appealing.
- Creative Problem-Solving – I enjoy finding creative solutions to challenges, always keeping the end goal and user experience in mind.
- Proficient in Tools – I’m comfortable with Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Figma, and other design tools that help bring ideas to life.
- Languages – Fluent in English, Portuguese, and intermediate French, enabling me to work with a diverse range of clients and teams.
- Customer Service – My experience in customer service has helped me develop strong communication skills and a knack for understanding client needs, ensuring smooth collaboration and satisfaction.