Freeze the Moment
Client:
Humber School Project
Project Type:
Art Direction/Design
PROJECT YEAR:
2023
This ad poster showcases two ice cubes, each encapsulating a vibrant moment captured on film. The frozen vignettes, featuring individuals engaging in festive activities, symbolize the brand’s ability to capture and preserve cherished moments in time. The contrast between the cold, solid ice and the colourful, lively photos creates a striking visual effect that draws attention to the poster.
It’s the first project I’ve completed on Photoshop by myself and it was a proud moment. I learned a lot and I still use the skills I learned while developing this poster ad.
It’s also the first big thing I’ve ever done on Adobe AfterEffects!
