New Balance

Client:
Humber College Project

Project Type:
Art Direction/Design

PROJECT YEAR:
2023

For this project, I focused on combining the functionality of sports shoes with elements inspired by athletic performance. The goal was to create a design that emphasizes comfort, support, and the versatility required for high-impact activities like running or sports in general. The concept reflects the idea that the right footwear can help enhance performance and support individuals in reaching their personal goals, no matter the sport.